Crowdfunding continues to disrupt the financial landscape, offering new paths for companies to raise capital. Within this realm, Regulation A+ offerings have emerged as a promising method, allowing businesses to access funds from a wider pool of investors. However, the hype surrounding Regulation A+ has sparked debate about its viability.

Is it truly a game-changer for startups and growing companies or merely a fleeting trend? This article delves into the details of Regulation A+ offerings, exploring both the benefits and challenges. We'll examine real-world examples, insights from industry experts, and regulatory directions to provide a balanced assessment of this intriguing financing mechanism.

• Moreover, we'll discuss the shifting regulatory environment and its impact on Regulation A+ offerings.
• In conclusion, investors seeking to participate in this crowdfunding trend should consider the potential risks and rewards carefully.

Embracing Regulation A+ in the realm of Startups

Regulation A+, a relatively novel fundraising mechanism, presents a special opportunity to startups seeking to raise capital. This level of SEC regulation permits businesses to publicly offer their securities to the broad public, thereby increasing their potential investor base.

Startups considering Regulation A+ should meticulously assess its relevance to their particular circumstances.

• Essential factors to ponder include the nuances of the regulatory process, observance requirements, and the foreseen costs connected with this fundraising route.
• Moreover, startups should craft a detailed investor engagement strategy to effectively communicate information about their venture and the provisions of the offering.

Pursuing expert guidance from financial professionals is essential to navigate the complexities of Regulation A+ and ensure a smooth fundraising campaign.

Uncover Title IV Reg A+ - Crowdfunder Blog

Dive completely into the world of Title IV Regulation A+, a funding mechanism that empowers businesses to raise capital from the public through public participation. Our latest infographic breaks down the intricacies of Reg A+, showcasing its key elements and potential perks for both companies and investors.

• Learn how Title IV Reg A+ differs from traditional funding methods.
• Gain insights into the registration process for public offerings.
• Delve the diverse range of industries utilizing Reg A+ financing.

Visit our blog to access the infographic and remain informed about the latest trends in Title IV Regulation A+.

Securities Registration - Securex Filings LLC

Securex Filings LLC assists/supports/guides companies/businesses/enterprises in navigating the complexities of the/a/its Regulation A+ process/framework/system. This tier/stage/level of securities registration/filing/offering allows publicly traded/non-traded/privately held companies to raise capital/funds/equity from a wider pool/range/spectrum of investors/individuals/participants while providing greater/increased/enhanced transparency/disclosure/accessibility. Securex Filings LLC's team/experts/specialists possess/have/demonstrate in-depth knowledge/understanding/expertise of the Regulation A+ regulations/requirements/guidelines, ensuring a streamlined/efficient/comprehensive filing/submission/process.

Masses Crowdfunding

The world of finance is undergoing a revolution, fueled by the power of collective action. Previously limited, access to funding is now within reach of ordinary people thanks to emerging crowdfunding platforms. These platforms enable individuals and businesses to raise capital directly from the public.

Say goodbye when financial support was solely allocated by established institutions. Crowdfunding has empowered the funding landscape, allowing anyone with a compelling idea to attract the resources they need to succeed.

From creative ventures to scientific research, crowdfunding has become a powerful tool for making a difference. Backers can now directly contribute to causes they care about and play an active role in shaping the future.

StreetShares

StreetShares is the innovative online platform that links small businesses with alternative investors. It provides companies with funding through loans, empowering them to expand. By transforming the lending landscape, StreetShares supports small businesses to reach their full potential in their communities.

• StreetShare offers a variety of loan products tailored to the requirements of small businesses.
• StreetShares' system is known for its simplicity, making it convenient for entrepreneurs of all sizes
• Street Share has helped thousands of small businesses to achieve their goals since its inception.

Unlocking Regulation A+ for Prolific Fundraising

Regulation A+ has emerged as a effective tool for companies seeking to raise capital in the public markets. This groundbreaking regulatory framework facilitates businesses to attract investment from a diverse range of backers. By harnessing the adaptability of Regulation A+, companies can maximize their fundraising efforts, eventually fueling their growth.

To efficiently utilize Regulation A+ for fundraising, businesses should carefully structure a detailed offering prospectus. This document should concisely articulate the company's goals, sector opportunity, and economic projections.

Additionally, companies should build a solid alliance with experienced regulatory advisors who are proficient in the intricacies of Regulation A+.

SEC EquityNet

SEC EquityNet is a/serves as/functions as an online platform that empowers/facilitates/enables access to private market investments. It offers/provides/presents a comprehensive database/repository/catalog of investment opportunities from various/numerous/diverse companies. Registered investors can browse/explore/review these offerings, conduct due diligence, and potentially/may/could participate in rounds/deals/transactions. EquityNet plays a/serves as/acts as a vital/crucial/essential resource for both individual investors and businesses/companies/entrepreneurs seeking capital.

Regulation A+

Regulation A+, often known as Reg A+ Offerings, is a rule within the U.S. securities laws that allows private companies to raise capital via public contributions. A company conducting a Reg A+ Offering can raise up to $50 million in funds. These offerings are governed by the Securities and Exchange Commission (SEC) {and offer companies with a streamlined path for public fundraising compared to traditional initial public offerings (IPOs).{

• Important aspects of Regulation A+ include:
• Funding caps are relatively low compared to IPOs.{
• Simplified registration procedures .{
• Target audience are primarily accredited investors .To summarize, navigating Regulation A+ crowdfunding requires a deep comprehension of the framework. Engaging experts in securities law and investment advisors is strongly advised to avoid pitfalls this complex regulatory environment.

  Offering Requirements for Regulation

  Successful launching a financial product involves meeting stringent governing requirements. These requirements often encompass various aspects, comprising compliance with laws, authorization protocols, and transparency standards. Regulators typically define these requirements to protect investors and maintain a stable financial system. Navigating these regulatory obligations is vital for entities to operate responsibly in the financial industry.

  Regulation + Investopedia

  Investopedia serves as a comprehensive hub for understanding financial concepts, and regulation plays a pivotal role in this landscape. Whether you're exploring the intricacies of securities markets , delving into the details of regulatory frameworks , or simply seeking to grasp the impact of laws and regulations on the financial world, Investopedia offers a wealth of content . Its articles, tutorials, and glossary provide clarity on the evolving regulatory environment, empowering individuals to make savvy decisions in the realm of finance.

  My Initial Public Offering (IPO) via Reg A+ for my First JOBS Act Company is Now Live on the OTCQX

  After months of intensive/dedicated/arduous work and preparation, we are thrilled to announce that our/my/the mini-IPO, powered by the JOBS Act and conducted through a Reg A+ offering, has successfully taken place. Our company/My company/The company, now publicly traded on the OTCQX market, is poised for exponential/rapid/sustained growth as we embark on this exciting new chapter.

  This milestone marks a significant/pivotal/monumental achievement for our team and validates/demonstrates/confirms the strong belief in our vision and products/services/platform. We are incredibly grateful for the support of our investors, advisors, and employees who have been instrumental in making this dream a reality.

  Looking ahead/Moving forward/As we progress, we are focused on expanding/scaling/growing our operations, leveraging/utilizing/harnessing the OTCQX platform to its fullest potential, and delivering exceptional value to our stakeholders/our investors/the market.

  • We encourage you to follow our journey/Stay tuned for updates/Keep an eye on our progress as we navigate this new terrain.
  • Together, we will achieve great things/This is just the beginning of our success story/The future is bright for our company/my company/the company.

  Empower Reg A+ Campaigns on the Platform

  FundersClub is thrilled to announce it's now enabling Reg A+ funding campaigns on its platform. This exciting development provides a new avenue for companies to attract capital from the wider audience. Reg A+ rules present a streamlined and cost-effective route for companies to raise funds from various investors, featuring both accredited and non-accredited individuals. This enhancement bolsters FundersClub's commitment to making accessible access to capital for promising companies.

  What is Reg A+
  

  Regulation A+, often referred to as Reg A+, provides a pathway for companies to raise capital through the public market. Differing from traditional initial public offerings (IPOs), Reg A+ is designed to be more simplified for startup businesses. Through this process, companies can sell their securities directly to the investors.

  Crowdfunding platforms have emerged as a significant mechanism for Reg A+ offerings. These platforms bridge companies with potential investors, often utilizing an online network.

  • Several popular crowdfunding platforms that host Reg A+ offerings encompass

  Rule 257 Offering
  

  A Regulation A+/ is a type of securities offering/registration/transaction that allows companies to raise capital from the public/general investing population/marketplace without having to undergo the complexities/rigors/challenges of a traditional IPO/Initial Public Offering/stock market launch. Companies choose this avenue/path/route because it offers a more streamlined/efficient/affordable process and can be particularly beneficial for startups/small businesses/emerging companies looking to secure funding for growth or expansion.

  • Key benefits of Regulation A+ offerings include:
  • Increased access to capital for companies:
  • Reduced regulatory burdens compared to traditional IPOs:
  • Opportunity to build a wider shareholder base through public exposure/marketing/awareness:

  Reg A+ Offering Requirements for Crowdfunding

  When it comes to public offerings and fundraising, understanding the nuances of Regulation A+ is paramount. The SEC have established detailed rules and stipulations designed to ensure fairness for both issuers seeking capital and participants . A+ Regulation offers a path for startups to raise considerable amounts of capital from the general public , subject to specific protocols . Navigating these regulations can be complex , making it crucial for prospective issuers to seek expert guidance .

  • Key elements of Regulation A+ comprise information sharing obligations aimed at providing participants with a detailed understanding of the offering.
  • Due diligence play a essential role in ensuring the validity of offerings under Regulation A+.
  • Ongoing reporting is expected to maintain investor confidence .

  ShareSlide

  SlideShare is a platform for displaying business presentations. Users can upload slide decks on a variety of themes, covering {marketing to technology{ to personal development. SlideShare is widely used by professionals, educators, and students to share ideas.

  • Explore an extensive collection of subject matter across diverse fields.
  • Creating a SlideShare presentation can be easily accomplished.
  • {The platform allows for|You are able to embed audio files to enrich your presentations.

  Regulation A Securities Act of 1933 Jobs Act Section 106 Reg A Tier 2 Offering

  The Capital Markets Adjustment Act of 2010, also commonly known as the Jobs Act, introduced significant revisions to the Securities Act of 1933. One key inclusion was Provisions A Tier 2, a streamlined mechanism for companies to raise capital through equity sales . Reg A Tier 2 permits businesses to offer securities to the public without the extensive registration requirements of a traditional IPO. This path can be particularly helpful for small and medium-sized enterprises (SMEs) seeking funding .

  • Typically, , Reg A Tier 2 campaigns are limited to procuring a maximum of ten million dollars per year.
  • Companies utilizing Reg A Tier 2 must still conform with certain transparency requirements, but the responsibility is substantially less than a traditional IPO.

  Governed by the Securities and Exchange Commission (SEC), Reg A Tier 2 provides a valuable instrument for companies to access public capital markets in a more expeditious manner. Nonetheless, , it is essential for companies exploring this avenue to carefully consult with legal and financial advisors to ensure full conformity with all applicable regulations.

  Managing Text
  

  When handling text, regulation is essential. This helps ensure accuracy and prevent challenges. {Regulations canfocus on various aspects of text, such as grammar. They might dictate stylistic choices. By establishing these regulations, we can improve the overall impact of written communication.

  Regulation A+ Offering Guidelines A Plus

  When considering a Opportunity with a Regulation A+ offering, it's crucial to thoroughly Examine the Details. These offerings provide Investors the chance to invest in Early-Stage companies while benefiting from Specific Standards. Regulation A+ presents a Simplified pathway for companies seeking Resources, allowing them to Raise capital from a broader range of Sources.

  • Comprehend the Mechanics of Regulation A+ offerings.
  • Evaluate the risks and Benefits involved.
  • Discuss with a qualified Investment professional.

  Regulation A vs. Rule D FRB

  When navigating the world of securities offerings and bank regulations, understanding the distinctions between Regulation A and Rule D issued by the Federal Reserve Board (FRB) is crucial. Regulation A, often called, a "mini-IPO," provides an exemption from certain registration requirements for offerings of up to a defined sum. In contrast, Regulation D governs private placements and offers exemptions with respect to securities sales to qualified buyers.

  Choosing between these two regulations hinges on several factors, including the size of the offering, the intended audience, and the issuer's funding requirements. Carefully analyzing these elements is essential to select the optimal regulatory pathway for a successful securities transaction.

  Managing a DPO In-House

  The task of managing a Data Protection Officer (DPO) can be complex, involving a spectrum of methods.

  This typically requires establishing clear guidelines for their role, ensuring they have the appropriate resources and influence to successfully perform their functions.

  Moreover, regular activity reviews are often utilized to monitor their commitment with data protection legislation and the organization's own guidelines.

  The SEC Approves New “Reg A+” Rules for Crowdfunding

  In a landmark/major/significant move to empower/stimulate/foster the crowdfunding industry, the Securities and Exchange Commission (SEC) has approved/finalized/ratified new rules for Regulation A+. This revamped/updated/enhanced regulation, known as “Reg A+”, seeks to streamline/simplify/expedite the process for companies/businesses/enterprises to raise capital/funds/investment from the public.

  Under the new rules, small/start-up/emerging businesses will have a greater/wider/more extensive opportunity to access/attract/secure funding through crowdfunding platforms/websites/sites. The SEC believes that these changes will boost/increase/accelerate economic growth and provide/offer/deliver more investment opportunities/choices/possibilities for individual investors.

  The new rules include/New regulations encompass/Key provisions of the revised regulation/These amendments establish several key/important/essential changes, including/such as/among which:

  * Increased/Higher/Elevated funding limits/thresholds/caps.

  * Streamlined/Simplified/Expedited filing and reporting requirements.

  * Enhanced/Improved/Strengthened investor protections.

  The SEC’s decision to update/reform/restructure Reg A+ is expected to have a profound/substantial/significant impact on the crowdfunding landscape, making it more accessible/opening doors wider/creating new avenues for both businesses and investors.

  Offerings vs. Comparisons Between Reg A and Reg D

  When exploring the world of securities offerings , you'll come across two key frameworks: Regulation A+ and Regulation D. While both allow companies to secure funding from the public, they differ significantly in their scope . Regulation A+, often dubbed a "mini-IPO," allows companies to raise larger sums by selling securities to the general public through a simplified process. In comparison , Regulation D is geared towards smaller offerings and restricts participants to a more select group .

  • Moreover, Reg A+ requires greater disclosure with the public, while Reg D offers more flexibility in this regard.
  • Therefore, choosing between these two rules hinges on factors like the company's financial goals, target audience , and regulatory compliance

  Section 506

  Regulation D encompasses a set of rules regulating the private placement of securities. Within Regulation D, Rule 506 outlines specific requirements concerning exempt offerings. There areIt is divided intoSeveral variations exist within distinct classifications under Rule 506: Rule 506(b) and Rule 506(c).

  • Rule 506(b) permits issuers to sell securities privately to an unlimited number of accredited investors and a limited number of non-accredited investors.
  • Rule 506(c) allows for offerings solely to accredited investors, with no restrictions on the number of participants.

  Additionally, there is Rule 506D, which provides a framework regulating equity crowdfunding offerings. These rules are intended to facilitate capital formation for issuers.

  Series 7 Regulation

  When navigating the complexities of Regulation D, understanding the distinctions between Rule 506(b) and Rule 506(c) is crucial. These rules govern private placements under Section 4(2) of the Securities Act of 1933. Rule 506(b) permits offerings to an unlimited number of accredited investors and up to twenty non-accredited investors, while Rule 506(c) allows for unrestricted |general solicitation and advertising but mandates that all investors be qualified. A key distinction is the requirement for due diligence by companies offering securities under these rules.

  The Series 7 exam oftentests these concepts, so familiarity with both Rule 506(b) and Rule 506(c) is vital. Understanding the nuances of each rule can help you determine the appropriate structure for a private placement and navigate the regulatory landscape effectively.

  • Keep in mind: Rule 506(b) offers more flexibility with non-accredited investors, while Rule 506(c) relies on investor accreditation.
  • Analyze the specific needs of your offering and the level of thorough investigation required under each rule.

  Delve into DreamFunded Resources on Regulation A+

  Navigating the complexities of Regulation A+ can be a daunting task for investors and companies alike. Fortunately, DreamFunded offers a wealth of invaluable resources to help you grasp this innovative investment mechanism. Their resource center is a goldmine of knowledge on everything from compliance requirements to capital raising strategies. Whether you're an savvy investor or just starting your journey into Regulation A+, DreamFunded's resources can help you make wise choices.

  • Utilize their in-depth tutorials to gain expertise the intricacies of Regulation A+
  • Network with a community of individuals and companies
  • Access special analysis from industry experts

  Alternative Trading Systems

  The over-the-counter market provides a platform for the facilitation of securities that are not listed on major stock platforms. These markets function outside the regulated system of traditional exchanges, often providing investors with access to smaller companies and alternative investment possibilities. Activity on OTC Markets can be more risky than those on traditional exchanges, as regulations are generally less stringent.

  • Participants in the OTC market should carefully research companies and understand the inherent risks.

  A Tripoint

  A tripoint is an intersection point where three lines converge. This can describe the meeting of three states, or it could be the intersection of three bodies of water.

  The precise characterization of a tripoint can be influenced by the context. For example, in cartography, a tripoint might be marked by a symbolic marker, while in forestry, it could simply be the transition between three types of terrain.

  Regardless of its nature, a tripoint demonstrates the convergence of different forces. It serves as a special marker on the map, highlighting the complex connections that shape our world.

  The Financial Industry Regulatory Authority

  FINRA is a/plays the role of/serves as the largest/leading/primary independent regulator/self-regulatory organization/oversight body for the U.S. securities industry. It oversees/regulates/administers a vast network of broker-dealers and financial advisors/investment professionals/trading firms, working to protect investors and ensure/maintain/promote market integrity. FINRA's comprehensive/expansive/wide-ranging regulatory framework encompasses a myriad/an array/numerous aspects of the securities industry, including brokerage activities, investment products, advertising practices/market surveillance, investor education, dispute resolution.

  • FINRA develops/implements/enforces industry rules and regulations to govern/that govern/governing member firms.
  • Through/By means of/Utilizing its extensive regulatory authority, FINRA strives to/seeks to/aims to prevent fraud/abuse/market manipulation.
  • FINRA also provides/offers/administers a range of investor services/tools/resources, including educational materials, complaint handling procedures, arbitration forums

  An Jumpstart Our Business Startups Jobs Act of 2012

  The Jumpstart Our Business Startups Jobs Act of 2012, also called as the JOBS Act, has been a {landmark|major|legislation passed by Congress to encourage entrepreneurial activity within the United States. That targets to make it easier for small businesses to attain capital by easing regulations on securities offerings. That JOBS Act has several key provisions, including the option for companies to advertise their offerings more widely, the introduction of crowdfunding as a means to raise capital, and {themodification of restrictions on private company fundraising. Supporters of the JOBS Act argue that it will assist small businesses to grow, produce jobs, and boost economic growth. Critics, however, voice concerns that the Act could cause increased risk for investors and {potentiallystifle responsible market behavior.

  Titan Group

  Tycon Industries is a dominant entity in the software market. Known for its revolutionary services, Tycon continually pushes the boundaries of what's conceivable. Their dedication to perfection is evident in every facet of their business.

  From modest roots, Tycon has expanded into a international powerhouse. Their influence spans across numerous sectors, and their name is synonymous with triumph.

  SEC registry

  Securing approval from the Securities and Exchange Commission (SEC) is a essential step for companies seeking to raise capital. The SEC reviews applications thoroughly to ensure conformity with federal securities laws. Receiving SEC registration illustrates a company's legitimacy and offers access to public markets.

  • Entities must file a comprehensive prospectus detailing their investment strategy.
  • Regulatory bodies may request additional clarifications during the evaluation period.
  • Once approved, companies can issue securities.

  Help raise funds

  GoFundMe provides an avenue to start fundraising campaigns for various purposes. Whether it's helping a friend in need, GoFundMe provides a simple solution to gather contributions from your network. Start fundraising now and help others.

  Crowdfunding

  Kickstarter is a platform that allows people to support creative projects. It's a awesome way for entrepreneurs to get the capital they need to launch their ideas to life. Project owners can create project proposals and potential backers can donate various amounts . In exchange , backers may get benefits such as early access to the product, exclusive content, or even a chance to collaborate in its creation . Kickstarter has evolved into a dynamic hub for creativity and innovation, linking creators with supporters worldwide.

  Indiegogo

  Is the project needing some extra funding? Explore launching a campaign on Indiegogo, a public fundraising platform created to help individuals finance their goals. With Indiegogo, you can present your project with the world and secure donors who support your idea. From film, Indiegogo offers a wide range of categories to accommodate various type of project.

  Equity Investment

  Equity investment entails acquiring shares of ownership in a company. This means you become a fractional owner and have the potential to profit from the company's growth. Investors engage in equity investment through various markets, such as stock exchanges or directly with companies. It is a volatile investment strategy, but it also offers the possibility for significant profits. Understanding the aspects of equity investing is crucial before making any decisions.

  EquineT

  EquityNet is a platform that connects backers with companies. It provides a opportunity for both parties to connect and support funding. Investors can discover through a variety of proposals from businesses across diverse industries. Businesses can present their plans on EquityNet and acquire funding to help them grow. The site also offers guidance and assistance to both investors and businesses, making it a holistic system for capitalizing entrepreneurial ventures.

  Leap into Uncharted Territory

  Venturing into the sphere of business is a daunting proposition. It demands courage to forge a direction through complexities. Successful ventures often jobs act 106 reg a manifest from a blend of passion and a willingness to adapt in the face of hurdles.

  • Nurturing strong bases is paramount.
  • Discovering a gap in the market can be instrumental.
  • Persistence often distinguishes those who succeed from those who stumble.

  GS

  Goldman Sachs is a renowned financial institution headquartered in New York City. Known for its expertise in investment banking, Goldman Sachs has played a pivotal role in driving the global economy for over a century. The firm is renowned for its experienced professionals who are dedicated to to deliver exceptional results for clients worldwide. With a long history of success and achievement, Goldman Sachs remains a key stakeholder in the global financial industry.

  Merrill Lynch Wealth Management

  Merrill Lynch is a/was a/has been globally recognized financial institution/investment bank/brokerage firm. Established in/Founded in/Originating from New York City in the year/during the year/around the year 1914, it quickly grew to become/maintained its position as/established itself as one of the largest/most prominent/leading firms in the industry. Known for/Renowned for/Famous for its expertise in/range of services/diverse portfolio, Merrill Lynch has consistently delivered/provided/offered a wide array of/comprehensive suite of/extensive selection of financial solutions to individuals, institutions and corporations worldwide/services to a diverse clientele.

  Fuel Your Dream Project

  A community campaign is a powerful way to secure the resources you need for your project. By engaging with a wider base, you can gather investment from individuals who resonate in your mission.

  • Harness the strength of a shared effort to actualize your dream
  • Democratize access to capital and break down traditional barriers
  • Create a network of passionate supporters who share your project

  Crowdfunding
  

  The realm of venture capital has been disrupted by the emergence of crowdfunding platforms. Among these, Regulation A+ Reg A stand out as a vehicle for companies to raise equity from the public. Guided by by the Financial Industry Regulatory Authority (FINRA), these regulations provide a structure for companies to sell securities to a general public. In contrast, Securities Act exemptions offers a {privatelimited pathway for companies to raise capital from accredited investors. A key difference lies in the scale of capital raised, with Regulation A Plus targeting a wider range of investors. In contrast, Regulation D often involves a narrower group of high-net-worth individuals. To navigate this challenging terrain, companies may employ the expertise of securities lawyers to ensure compliance with applicable regulations. The Form S-1 registration statement for companies seeking public funding through Reg A securities can be a detailed undertaking.

  Capital Raising

  In today's dynamic business landscape, companies are constantly seeking innovative ways to raise capital. A plethora of options exist, ranging from traditional angel investors firms to equity crowdfunding and even debt financing.

  Entrepreneurs|Startups|Tech Companies can leverage these various avenues to fuel their growth, expand operations, and bring innovative products to market.

  Some notable players in the funding ecosystem include CircleUp, Grow Venture Community, as well as platforms like MicroVentures.

  Investors|Individual Investors|Accredited Investors play a crucial role in this process, providing the necessary capital to support innovation and economic expansion.

  The JOBS Act has greatly impacted the capital raising landscape by providing greater transparency for both funders and companies.

  Online Business Funding|Crowdfunding Campaigns|Real Estate Investments have also witnessed a surge in popularity, allowing individuals to participate in investment opportunities previously reserved for institutional players.

  Platforms like Kickstarter have democratized the investment process, empowering everyday investors to contribute to ventures they believe in.

  Startup companies often rely on angel funding to get off the ground, while later-stage businesses may turn to IPO's to raise substantial funds.

  The future of investment is poised for continued innovation and evolution, with emerging trends like deFi finance shaping the landscape.